Financial Advisor Marketing Agency
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4 Components to a Successful Internet Marketing Strategy
There has been a gradual evolution to internet marketing as we’ve had more time to understand how consumers interact with businesses online. Originally, businesses posted stagnant, brochure type website, if they had anything at all. Then, there was a call for increased traffic, and more recently, the realization that a system had to be in place to capture and convert that traffic into leads and customers.
Your website is the hub of all of your marketing activities – your online storefront. While it doesn’t need to be fancy, it should be clean, user friendly, and offer educational content.
All of our sites are built on WordPress, the world’s most popular and easy-to-use content management system. They are responsive (mobile friendly) and offer the professional look and functionality that you need.
2. Traffic Generation
Your sources of traffic are like the spokes to your hub – all lead to your website. Traffic Generation can include Search Engine Optimization (SEO), Pay Per Click ads on either a search engine or social media site, social media, YouTube, blogging, etc. Although it can take a while, consistent use of these channels can have a definite impact on your website’s traffic
3. Lead Generation
Getting qualified traffic to your website is only part of the battle. Once there, you need them to “engage” with you before they leave again. There are proven strategies that can be implemented to make your website more “sticky” for your visitors.
4. Lead Nurturing
Email marketing is still the most effective lead nurturing tool available – but today’s email marketing is permission based, meaning the client has signed up for your email list and wants to hear from you..
Video Production: Ensure visibility on the web. Video is very SEO friendly, and can help with lead capture and conversion.
We understand that when you decide to work with a marketing agency, you are selecting a partner for your business. We take that relationship very seriously and are committed to developing a partnership based on trust, transparency, communication, professionalism and teamwork.