Search Engine Optimization (SEO) for Financial Advisors
What is SEO?
SEO, or Search Engine Optimization, is the process of establishing the relevancy and authority of your website in the eyes of the search engines. The goal behind SEO is to help your website appear on the search engine results pages (SERPs) for important industry and location based keyword searches.
A comprehensive SEO strategy involves more than just keywords and citations, it also requires a website that provides a good user experience, on-going content creation, and a strong backlink profile.
4 Elements of SEO
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4 Elements of SEO Explained
As more financial firms have moved online and embraced digital marketing, ranking on the first page and in Google Maps has become more and more challenging. Google and other search engines rank websites based on the websites perceived relevancy to the search phrase, its perceived authority - based on online signals, the proximity of the business to the searcher, and the user friendliness of the website.
1. Website (Technical SEO):
Your Website (and Technical SEO) is becoming increasingly important as Google emphasizes things like User Experience, site loading speed, and mobile friendliness.
Technical SEO looks at issues involving how your website interacts with the search engines – are they able to crawl and index your website, and how visitors interact with it - is it set-up for a good user experience.
2. Standard SEO (On-Page SEO & Local SEO):
On-page SEO strategies primarily involves determining the best keywords for your business, then adding them to your website so that the search engines understands what your business is about, and what search terms you should be considered for.
Local SEO (Google Maps) is designed to help you appear in, and rank higher in the Local Search Results – those tied to Google Maps. The Local listings are a reflection of both Relevancy (to the physical area that is being searched and keyword phrases), and Authority, with those of higher Authority appearing higher in the Local listings. Ranking in Google Maps depends on On-page SEO and Off-page SEO, as well as specific “local” optimization steps.
3. Backlinks (Off-Page SEO):
Your perceived Authority – how high you’ll be ranked – is most impacted by off-page SEO, especially by the quantity of quality backlinks pointing at your website from other websites. Backlinks (links from other sites pointing to your site) are the currency of search. We will help you to develop relevant, quality backlinks that are search engine approved.
Once your Basic SEO elements are in place, content is what boosts your ability to rank. Regularly publishing unique, high quality content helps SEO in a number of ways.
- Signals to the search engines that your business is active and on-going.
- Provides a better user experience for your visitors, and potentially keeps them on your site longer - a positive signal to Google.
- Allows you to rank for more keywords, or keyword phrases.
- Creates opportunity for internal linking and further reinforcing your authority and relevancy signals.
- High quality content is what encourages other sites to link back to your site.
Google’s search algorithm involves more than 200 elements, and with the frequent updates and changes, Search Engine Optimization has become a moving target. As such, it is important to start your climb to the top of the Search Engine Results pages by working with SEO experts that follow and study those changes on a daily basis – like the experts at Advisor Web Marketing. We use only Search Engine “approved” SEO techniques.
What our clients are saying . . .
XY Planning Network
"I have worked with Brent multiple times over the last several years, and have been completely satisfied every time. Brent went through my website and worked on SEO, local SEO optimization, and blogging/link back strategies, and within a few months I was #1 on Google search for my targeted keywords. He is also a fantastic educator, and has provided our group of advisors with great information to be able to manage our own SEO strategies. I highly recommend Brent as both an SEO and marketing expert, as well as a speaker."
Alan Moore - Certified Financial Planner™ (CFP®), Certified Retirement Counselor™, and co-founder of XY Planning Network.
Marketing Writer & Speaker
Mark Schaefer - Internationally recognized Marketing expert, speaker, and author of Known, The Content Code, The Tao of Twitter, Born to Blog, Social Media Explained, and more.
Financial Advisor, Founder of Wealthcare for Women
Having had an opportunity to work with Brent on a couple of occasions in the past, I can confidently recommend him to anyone who is looking for expertise in the area of SEO and online marketing. Brent is a great resource for ideas and I enjoyed working with him very much. I think you will too.
Russ Thornton - Fiduciary Wealth Advisor, founder of Wealthcare for Women.
Kahler Financiall Group
Brent is very knowledgeable in boosting SEO and has helped us maintain a first page Google ranking in our area for many years.
Rick Kahler - MSFP, Certified Financial Planner™ (CFP®), founder of Kahler Financial Group