Digital Marketing Should be an Investment, not an Expense
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Digital Marketing For Financial Advisors
Advisor Web Marketing is dedicated to assisting independent financial advisors to be found on the web. We’ve helped advisors across the country use the power of the internet to connect with new clients.
We utilize the best technology available on the web to analyze your web assets, your competitors, and your online marketing opportunities to create and implement a custom plan that enables your firm to stand out and grow.
Traffic. Leads. Clients.
The bottom line for your marketing is to grow your business at a cost that is less than the revenue that is generated, right? Sounds simple enough, but the challenge lies in sorting through all of the competing information, programs, and marketing options.
For the past 10+ years, I’ve been obsessed with understanding how Google works and how to apply that knowledge to help financial firms grow their bottom lines through SEO.
What I’ve Learned.
First, search engine optimization is “knowable.” There are concrete steps you can take to successfully get found by prospects online.
Second, no matter how much traffic you bring to your website, if you are not generating leads, it is worthless. Conversion optimization has to be part of the SEO process.
And finally, while search engine optimization can be simplified into a specific and well-defined strategy, it’s NOT easy. There are no shortcuts, quick fixes, or easy buttons that work for the long term. Good SEO involves taking a holistic approach and customizing your plan based on your business, competitors, and location. It means ensuring your website, your core digital asset, can power the growth of your business for the long term.
“I have worked with Brent multiple times over the last several years, and have been completely satisfied every time. Brent went through my website and worked on SEO, local SEO optimization, and blogging/link back strategies, and within a few months, I was #1 on Google search for my targeted keywords.
He is also a fantastic educator and has provided our group of advisors with great information to be able to manage our own SEO strategies.I highly recommend Brent as both an SEO and marketing expert, as well as a speaker.”
Advisor Marketing Success Stories
The following chart is from Alturas Capital Partners, a commercial real estate investment fund where I managed SEO in-house starting in September 2018.
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