The 4 Pillars to a Successful Online Marketing Strategy for Advisors

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4 Components of a Successful Internet Marketing Strategy Explained

There has been a gradual evolution to internet marketing as we’ve had more time to understand how consumers interact with businesses online. Initially businesses posted a stagnant brochure style website if they had anything at all. Then there was a call for increased traffic, and more recently, the realization that a system had to be in place to capture and convert that traffic into leads and customers.

1. Website

Your website is the hub of all of your marketing activities - your online storefront. While it doesn’t need to be fancy, it should be clean, user friendly, and offer educational content.

All of our sites are built on WordPress, the world’s most popular and easy-to-use content management system. They are responsive (mobile friendly) and offer the professional look and functionality that you need.

2. Traffic Generation

Your sources of traffic are like the spokes to your hub – all lead to your website. Traffic Generation can include Search Engine Optimization (SEO), Pay Per Click ads on either a search engine or social media site, social media, YouTube, blogging, etc. Although it can take a while, consistent use of these channels can have a definite impact on your website’s traffic.

3. Lead Generation

Increased traffic is great, but without a system in place to capture leads from that traffic, your business is not likely to benefit from the boost. You need to incorporate a Conversion Funnel and Lead Magnate to encourage visitors to exchange their contact information for your valuable contact.

4. Lead Nurturing

Now that a user has given you permission to continue to contact them, you must continue to supply helpful, non-salesy, information to them on a regular basis.

Alan Moore, Financial Advisor

 Alan Moore 

 XY Planning Network 

"I have worked with Brent multiple times over the last several years, and have been completely satisfied every time. Brent went through my website and worked on SEO, local SEO optimization, and blogging/link back strategies, and within a few months I was #1 on Google search for my targeted keywords. He is also a fantastic educator, and has provided our group of advisors with great information to be able to manage our own SEO strategies. I highly recommend Brent as both an SEO and marketing expert, as well as a speaker." 

Alan Moore - Certified Financial Planner™ (CFP®), Certified Retirement Counselor™, and co-founder of XY Planning Network.

Mark Schaefer, Marketing Expert

 Mark Schaefer 

 Marketing Writer & Speaker 

Mark Schaefer - Internationally recognized Marketing expert, speaker, and author of Known, The Content Code, The Tao of Twitter, Born to Blog, Social Media Explained, and more.

Russ Thornton, Financial Advisor

 Russ Thornton 

 Financial Advisor, Founder of Wealthcare for Women 

Having had an oppor - tunity to work with Brent on a couple of occasions in the past, I can confidently recommend him to anyone who is looking for expertise in the area of SEO and online marketing. Brent is a great resource for ideas and I enjoyed working with him very much. I think you will too.

Russ Thornton - Fiduciary Wealth Advisor, founder of Wealthcare for Women.

Rick Kahler, Financial Advisor

 Rick Kahler 

 Kahler Financiall Group

Brent is very knowledgeable in boosting SEO and has helped us maintain a first page Google ranking in our area for many years.

Rick Kahler - MSFP, Certified Financial Planner™ (CFP®), founder of Kahler Financial Group

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