Shelley Pringle is the regional VP, Canada for Advisor Web Marketing and a public relations professional with more than 25 years experience. She works with financial services professionals across North America helping them generate qualified leads, increase their customer base and assets under management, and improve profitability. In addition to this blog, Shelley has been published on Marketing Profs, Spin Sucks, Social Media Today and Business 2 Community.

online copywriting

The Secret to Online Copywriting

The Secret to Online Copywriting? Make it Look Like a Kid’s Book You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, “picking out individual words or sentences.” It’s a short leap of logic to assume that readers prefer short copy. That assumption would be wrong. In fact,…