The Secret to Online Copywriting

You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, “picking out individual words or sentences.” It’s a short leap of logic to assume that readers prefer short copy. That assumption would be wrong....

7 Important Principles Of Media Coverage Every Business Needs To Know

7 Important Principles Of Media Coverage Every Business Needs To Know We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans...

The Business Blogging Editorial Calendar: How to Post Like a Pro

The Business Blogging Editorial Calendar: How to Post Like a Pro Think like a publisher. Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?”...

A Simple Formula for Writing Blog Posts in 8 Painless Steps

A Simple Formula for Writing Blog Posts in 8 Painless Steps Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone...