YOUR PRACTICE – How advisers can get Google to like their websites

The following article originally appeared on Reuters’ Your Practice. When financial adviser Rick Kahler wanted to revamp his marketing strategy three years ago, he decided to learn about the hype surrounding “search optimization.” This is the catch phrase for strategies businesses use to make sure their websites are among the first to appear in results…

Financial Advisor vs Financial Planner

Financial Planner vs. Financial Advisor vs. Financial Adviser – What’s in a Name?

Do you refer to yourself as a Financial Planner, Financial Advisor, or Financial Adviser? Although you can find specific definitions attempting to differentiate these terms on some websites, within the industry and especially among the general public – your potential clients – they appear to be used interchangeably. However, this does not mean that they…

Welcome to Advisor Web Marketing

Thanks for visiting our new website and blog! Formally a part of Echelon SEO, we’ve created Advisor Web Marketing to improve our ability to communicate with, and serve our advisor clients, friends, and readers. In the coming months, we will be addressing a wide variety of financial marketing subjects including: Websites and Design issues Search…