The Secret to Online Copywriting

You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, “picking out individual words or sentences.” It’s a short leap of logic to assume that readers prefer short copy. That assumption would be wrong....

The Business Blogging Editorial Calendar: How to Post Like a Pro

The Business Blogging Editorial Calendar: How to Post Like a Pro Think like a publisher. Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?”...

Boost Your Financial Planning Practice Using Plain Language

Every business, every organization and every cause needs to understand – and implement – plain language. However few need to adopt plain language as much as financial services and financial advisors. Just ask the Securities and Exchange Commission’s chief...

A Simple Formula for Writing Blog Posts in 8 Painless Steps

A Simple Formula for Writing Blog Posts in 8 Painless Steps Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone...

DIY or Pro Video: Which One is Best for Your Business

DIY or Pro Video: Which One is Best for Your Business? Almost anyone can shoot a video with a smartphone. Yet if you work for a company with an upscale image, should you? After all most of us have iPhones so why can’t we just do it ourselves? I asked Tom Symes, senior...