Publishing on LinkedIn

Should You Publish Your Content On LinkedIn?

The LinkedIn publishing platform was originally reserved for invited “Influencers” – people like Richard Branson, T. Boone Pickens, and Bill Gates. LinkedIn members could then choose to “follow” the thought leaders that interested them. However, in 2014, LinkedIn opened up the Publishing Platform to all members, giving each of us the opportunity to become thought…

LinkedIn Sponsor Updates

LinkedIn’s Sponsored Updates

LinkedIn, once the staid and stodgy “old boys” network of the internet, continues to roll out new features and updates and is quickly becoming my favorite online marketing platform! Sponsored Updates LinkedIn’s most recent addition is Sponsored Updates. Sponsored Updates allow businesses to share their content – articles, slideshows, videos and whitepapers – on the…