Financial Planning Keywords that Trigger Google Maps

  Financial Planning Keywords that Trigger Google Maps Google Maps, the part of the search engine results page (SERP) dedicated to “local” solutions to the search query, has undergone major updates the past few years including: dropping from 7...

The Ultimate Guide to SEO for Financial Advisors

The Ultimate Guide to SEO for Financial Advisors What is SEO? Search Engine Optimization (SEO) is a set of strategies, when implemented properly, are designed to clarify your website’s relevance, and improve its perceived authority in the eyes of the search...

Is Your Website Ready for Google’s Mobile-First Indexing?

Google has traditionally been a desktop first index, meaning the version of your website that was displayed on a visitor’s desktop computer was considered to be the primary version of your website and as such, was responsible for your search engine rankings....

Still Using HTTP? Your Site has been Labeled as “Not Secure”.

In 2014 Google announced that the HTTPS protocol would be “a very lightweight” ranking signal. Early adaptation was slow, but a 2017 study found that more than 50% of first page search results were sites that used HTTPS, and predicted that it would be...

Establishing a Baseline Measurement for Your SEO Project

“Half the money I spend on [marketing] is wasted; the trouble is I don’t know which half.” ~ John Wanamaker Marketing efforts require resources – money or time, or both – so it’s important to measure the results of your campaign to...