SEO

Advisor SEO Keyword - Homepage

How to Select the Best Keyword for your Advisory Firm’s Homepage

Are you a Financial Planner, Financial Advisor, Financial Adviser, or Wealth Manager? This is one of the first decisions you have to make when you optimize your website for search. Why? Because the homepage is usually the highest authority page on a website, making it your best opportunity to rank for your most important keyword. …

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Most Searched Financial Title Keyword Over Time and By Region

Most Searched Financial Title Keyword Over Time and By Region

Growing up in Western Canada, we would occasionally enjoy a cold pop on a hot summer day. However, since moving to Oregon in 1990 and later relocating to Idaho, that same sweet carbonated beverage is, without question, a soda. Preferences in word usage are common within different regions of the country and over different periods …

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Ultimate Guide to SEO for Financial Advisors

SEO for Financial Advisors: The Ultimate Guide for 2021

What is SEO? Search Engine Optimization (SEO) is a set of strategies that are created to relay signals of relevancy and authority to the search engines. When implemented properly, these strategies will help your advisor firm to rank for your desired keywords. While there are hundreds of known, suspected, and unknown factors that Google measures, this …

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SEC's Marketing Rule Update - Reviews and Testimonials

The SEC’s Updated Advisor Marketing Rules: 5 Benefits of Collecting Client Reviews

The SEC’s long overdue update to the Advisor Marketing Rules, scheduled to be effective on May 4, 2021, will have a far-reaching impact on future advisor marketing opportunities. The changes will allow advisors to solicit and display client testimonials, non-client endorsements, and 3rd-party review site ratings. While it may take some time to sort through all …

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HTTPS

Still Using HTTP? Google has Labeled your Site as being “Not Secure.”

Since the release of the Chrome 68 web browser – which accounts for 81.2% of all web search – in July of 2018, Google has displayed this warning message to prospective visitors on non-https websites: Google has been moving in this direction since 2014 when it announced that the HTTPS protocol would be “a very lightweight” ranking …

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meta description tag best practices

Meta Description Tag Best Practices for Advisors

The Meta Description tag (MDT) is an actual example of the near-mythical “low hanging fruit” that marketers are always writing about. It’s a quick, inexpensive change that can positively impact your search engine click-through rates (CTRs). Read: The Ultimate Guide to SEO for Advisors in 2021 What is the Meta Description Tag? The Meta Description …

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