The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and are a regular offering on many finance-related websites. The downside – professional calculators can be an expensive add-on. Are they worth it? Case Study A client who was offering Calculators …
Should Advisors Offer Financial Calculators on their Website? Read More »
Do a search for broad financial industry terms such as Financial Advisor, Financial Planner, or Wealth Management. Unfortunately, the local organic search results for broad keyword terms are often dominated by 3rd-party local or industry review sites such as Yelp, national financial sites like Smart Asset, Fee-Only Network, and Investopedia, or local and national media …
Barnacle SEO: Use 3rd-Party Sites for Local Organic Search Read More »
Are you a Financial Planner, Financial Advisor, Financial Adviser, or Wealth Manager? This is one of the first decisions you have to make when you optimize your website for search. Why? Because the homepage is usually the highest authority page on a website, making it your best opportunity to rank for your most important keyword. …
How to Select the Best Keyword for your Advisory Firm’s Homepage Read More »
Growing up in Western Canada, we would occasionally enjoy a cold pop on a hot summer day. However, since moving to Oregon in 1990 and later relocating to Idaho, that same sweet carbonated beverage is, without question, a soda. Preferences in word usage are common within different regions of the country and over different periods …
Most Searched Financial Title Keywords Over Time and By Region Read More »
URL Best Practices: Important take-aways: Use keywords in URL Separate keywords with a hyphen Shorter URLs are better for SEO Avoid using dates Use https The URL – Uniform Resource Locator – or address for your web page, is still an “on-page” SEO element. It is one of your available opportunities to tell the search …
What is SEO? Search Engine Optimization (SEO) is a set of strategies that are created to relay signals of relevancy and authority to the search engines. When implemented properly, these strategies will help your advisor firm to rank for your desired keywords. While there are hundreds of known, suspected, and unknown factors that Google measures, this …
SEO for Financial Advisors: The Ultimate Guide for 2021 Read More »
The SEC’s long overdue update to the Advisor Marketing Rules, scheduled to be effective on May 4, 2021, will have a far-reaching impact on future advisor marketing opportunities. The changes will allow advisors to solicit and display client testimonials, non-client endorsements, and 3rd-party review site ratings. While it may take some time to sort through all …
The SEC’s Updated Advisor Marketing Rules: 5 Benefits of Collecting Client Reviews Read More »
Since the release of the Chrome 68 web browser – which accounts for 81.2% of all web search – in July of 2018, Google has displayed this warning message to prospective visitors on non-https websites: Google has been moving in this direction since 2014 when it announced that the HTTPS protocol would be “a very lightweight” ranking …
Still Using HTTP? Google has Labeled your Site as being “Not Secure.” Read More »
The Meta Description tag (MDT) is an actual example of the near-mythical “low hanging fruit” that marketers are always writing about. It’s a quick, inexpensive change that can positively impact your search engine click-through rates (CTRs). Read: The Ultimate Guide to SEO for Advisors in 2021 What is the Meta Description Tag? The Meta Description …
Meta Description Tag Best Practices for Advisors Read More »
