How to Apply for Twitter “Verified” Status

If you’re a Twitter user, you’re probably already familiar with the Twitter Verification badge – the white check mark on a blue background signifying that the account represents the person or organization that it claims to represent....

7 Marketing Books for Financial Advisors

While I look forward to the family gathering for the holidays at this time of year, and enjoy the meals, talking, laughing, games, and movies that come with it, I also relish the idea of slipping off to a quiet corner and catching up on some long overdue reading....

15 Do’s and Don’t for Social Media Beginners

If you’ve decided to use social media to help market your business, congratulations! You’ve now entered a fun digital space that could bring you a lot of success. Like always, there are rules to follow. Not technical rules (there are those too), but think Emily Post –...

Social Signals are NOT an SEO Ranking Factor

Straight to the point – spoiler alert – social media signals (likes, shares, +1s) – are not direct SEO ranking signals. Have you read otherwise? Yeah – me too. Almost daily I find new blog articles extolling the importance of Social Media as an SEO...

Social Media Use by Financial Advisors

Earlier this month Putnam Investments released the results of their “Financial Advisor’s Use of Social Media” survey. The survey of over 400 U.S. based professional financial advisors, wealth managers and securities brokers indicates that about 75%...

Would you Rather be “Thanked” or Re-tweeted?

This is not a rhetorical question – I’d really like to know! Sandy Appleyard, one of my Triberr tribe-mates, recently posted an interesting article, 5 Easy Steps to Get Massive Retweets on Twitter. Like many of us, Sandy(@sandyappleyard) likes to personally...