Why Financial Advisors Should Include Pricing Information on their Website During the transition onto the web, it has been normal operating procedure for financial planning firms (and other professional service industry businesses) to exclude pricing form their website. This presents a real marketing opportunity for those firms willing to be more transparent about their pricing…
Google has traditionally been a desktop first index, meaning the version of your website that was displayed on a visitor’s desktop computer was considered to be the primary version of your website and as such, was responsible for your search engine rankings. However, in 2015 mobile searches overtook desktop searches for the first time and…
In 2014 Google announced that the HTTPS protocol would be “a very lightweight” ranking signal. Early adaptation was slow, but a 2017 study found that more than 50% of first page search results were sites that used HTTPS, and predicted that it would be approaching 65% by the end of 2017. Eighty-one of the top 100 sites…
The first thing that will be obvious from this article is that I’m not a computer programmer – I “speak” just enough html to change title tags, make small changes to text, and to otherwise get myself in trouble. When it comes to working with code – I get help with the heavy lifting. WordPress…
Regulatory Notice 15-50 addresses an amendment to FINRA Rule 2210 which requires “a readily apparent reference and hyperlink” to BrokerCheck on each member website to be in place by June 6, 2016. Where Does the Link/Button Need to Appear? The BrokerCheck link is required on pages that meets one of the follow criteria: The initial web page that investors…
Every 74 seconds, a site within the top 10 million sites on the web, switches over to WordPress. This makes WordPress, already the world’s most popular Content Management System (CMS), also the world’s fastest growing CMS. According to W3Techs’ survey, 25% of ALL websites are now WordPress sites – while competitors Joomla and Drupal combine for…
The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and are a regular offering on many finance related websites. The downside – professional calculators can be an expensive add on. Are they worth it? Case Study A client recently asked that…
An effective business website design combines form and function – an appealing design, a good user experience, coherent branding, and best practice marketing tactics. One of the advantages of working with an integrated web design firm is that all elements of form and function can be considered and implemented in the design process from the…