Content Marketing for Financial Advisors

The fuel that ignites digital marketing

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About Content Marketing

With every update that Google makes, effective Content Marketing becomes more important to your business. Content is the key to being found and developing authority on the web!

What is Content Marketing?

Content Marketing is the process of marketing to prospective customers through the production of unique and valuable content. The content may take many forms…

  • Blog articlesContent Marketing for Advisors
  • Videos
  • Podcasts
  • Webinars
  • Social Media posts
  • Infographics
  • Images
  • email
  • and more…

…but should usually be educational in nature rather than an effort to make a sale.

Why Content Marketing?

Content Marketing has always played an important role in effective SEO plans, however with the introduction of the Google Panda and Penguin updates, which targeted poor quality content sites and bad linking practices, quality Content Marketing has finally been recognized as the champion of SEO, traffic generation, and lead generation.

How Content Contributes to SEO:

  1. The search engines have a “freshness” factor that is considered a ranking signal. Is your site stagnate, or dynamically growing or changing. Each blog post is considered a new web page.
  2. Each blog article has the potential of being found in search giving you the opportunity to rank for more keywords. Most pages that rank, actually rank for many variations of your keyword.
  3. Backlinks are an important element in ranking. Whether links are built, or developed naturally, you will need linkable assets – in other words, good content.
  4. More content gives visitors a reason to stick around longer, indicating to the search engines that the site provides useful information.

In addition to drawing qualified traffic to your website, content marketing will help to position you as an industry expert, and to develop trust and loyalty among those that read your content – first drawing them into the sales funnel, then moving them through the various stages, and finally resulting in some of them becoming clients as they move out of it.

Benefits of Content Marketing

  • Improved Search Engine Rankings as discussed above
  • Increased traffic to your website
  • Better targeted traffic coming to your website
  • Demonstrates your expertise – develops trust and earns loyalty
  • Capture Leads – grow your list
  • Nurture and Convert Leads

The Challenges of Content Marketing

Content Marketing can present many challenges for advisors working to grow their business:

  • It’s time-consuming
  • It’s expensive to outsource
  • You constantly have to come up with new ideas
  • Needs to be focused to effective
  • You may not like writing, seeing yourself on video, hearing your voice on audio, etc.
  • Meeting compliance requirements
  • Tracking value

WE CAN HELP! 

Our Advisor Content Marketing Services

1. Custom Blog Articles: 12 Pack

$3500

This package will deliver 12 published and optimized, custom blog posts. Set up includes in-depth research to better understand:

  • Which keywords/topics will be most effective at reaching your target audience
  • If Google displays a “Position Zero” answer for that query, and if so, how we should structure the content to compete for that slot.
  • What type of content does Google want to display for that keyword – i.e. article, listicles, Guides, etc.
  • Are there related topics/questions that the article should address
  • Why is the article in 1st Position ranking higher than its competitors

From this information, we will create an editorial calendar.

Once the article has been approved, our team will:

  • Add it to your website
  • Format it for easy reading
  • Find a picture for it
  • Optimize it for search
  • Optimize internal/external linking
  • Publish and share on your Social Media accounts

You will receive regular reports so that you can follow changes in traffic and keyword rankings.

2. SEO Editorial Calendar: 12 Articles

$500

We do all of the in-depth research and create a 12-article editorial calendar with the ranking requirements. You supply the writing and publishing.

  • Which keywords/topics will be most effective at reaching your target audience
  • If Google displays a “Position Zero” answer for that query, and if so, how we should structure the content to compete for that slot.
  • What type of content does Google want to display for that keyword – i.e. article, listicles, Guides, etc.
  • Are there related topics/questions that the article should address
  • Why is the article in 1st Position ranking higher than its competitors

3. Content Library: Pre-written Content

$249/month or $2748/year ($229/month)

We have partnered with Lead Pilot to our make Content Marketing accessible to (and easier for) more advisors.

Lead Pilot is an all-in-one blogging, social media, and landing page solution for financial advisors. It combines a large (and ever-growing) content library with marketing automation and analytics software. The library contains both timely articles from today’s headlines and evergreen content that won’t go out of style.

The blog articles are fully customizable. Edit it them so they represent you and your firm:

  • Add more in-depth or personalized content
  • Remove sentences or paragraphs that don’t represent your message
  • Articles are already generically optimized for search, but you can improve the SEO for your target area or audience
  • Add your unique voice to make it personal to you and your readers

Each article comes with a full-size featured image for your blog and social media making them easy to publish and share.

Content can be repurposed to be used in social media or email campaigns.

Sample Lead Pilot Articles:
Staying the Course – Coronavirus and Stock Market Volatility
Investing Through the Ages [Infographic]
Stimulus Checks Are Coming for Americans: Here’s What You Need to Know
Thinking of Investing During the Market Downturn? Make These 5 Considerations First?
The $2 Trillion Economic Stimulus Bill Has Passed – Overview [Infographic]

4. Custom Lead Pilot Content

Lead Pilot ($249/month) + $200 per article

This package includes the Lead Pilot platform (see #2 for more detail). We will use the pre-written Lead Pilot articles as an outline for a custom article that will be written for you.

Once the article has been approved for publication, we will add it to your website, find an image for it, optimize it for search, and add internal/external links as appropriate, and share it to your social media accounts.