Lead Generation for Financial Advisors
~ Website Conversion Funnel Optimization ~
The world is awash in content. Blog posts, eBooks, webinars, white papers—you name it, financial marketers are producing it to connect with prospects.
But how do you create content that differentiates your financial practice? What do you need to develop a content strategy that resonates with potential clients? And how do you plan the process so you’re not overwhelmed?
If you’re frustrated with writing content that doesn’t generate business results, we will show you how to
create buyer personas, help you understand the questions prospects ask at different stages of the sales cycle, and explain the type of content needed to convert leads into customers.
We begin by sending you a questionnaire to help us prepare for a 90-minute online consulting session via Zoom. You will provide us with information about your current customers and the type of prospects you want to attract.
During our call, we’ll review the completed questionnaire and share information with you on the following topics:
Understanding and creating buyer personas for your business
The three important stages of the sales funnel
Typical questions prospects ask at the top- and the bottom-of-the-funnel (and everywhere in between)
The difference between a top- and bottom-of-the-funnel content offer
One week after the call, we will provide you with a short, two-page summary of our discussion and outline a three-month editorial calendar designed to target your ideal clients and answer their questions as they move through the sales funnel. We will also provide several suggestions for an online lead magnet offer.