Meet the Team

Brent Carnduff – Business Background

Brent Carnduff

I am head of SEO and inbound marketing for Alturas Capital Partners – a real estate investment fund based in Boise. In addition, I work with a limited number of Financial Advisors, helping them improve their SEO, Content Marketing, and Lead Generation.

I have an MBA in Financial Planning from California Lutheran University, and a Master of Arts in Teaching degree from Oregon State University, and am Hubspot certified. Prior to starting Advisor Web Marketing (originally Echelon SEO) in 2009, I was an elementary school teacher and a College and High School basketball coach for 17 and 16 years respectively.

I started reading about the opportunities for both individuals and businesses online in 2008 while I was working on my MBA, and decided that I really wanted to be part of it all. I was especially drawn to SEO. It offered many of the same outlets and challenges that I had previously filled with coaching – the need to be constantly learning, high level competition, a scoreboard (search engine ranking page) that clearly defines the winners and losers, and the chance to work with a team to achieve success.

In addition to this blog, I am a VIP Contributing writer to the second largest SEO site in the world – Search Engine Journal – and am syndicated on Steamfeed,  Business 2 Community, and Social Media Today.

I have presented at NAPFA, XY Planning Network, and FinCon, and have appeared on several industry podcasts and webinars.

Personal Background

I’m a Canadian ex-pat – I’ve lived in the United States since 1990. I’m married to Katie, and have two great kids (Daniel and Ashley). When I’m not SEOing :-), I enjoy time with my family, cycling, walking, movies, reading and writing – my secret dream is to be a published author (both business and fiction). In the past year, I’ve also tried to re-discover a golf game that I abandoned years ago. I’m a casual sports fan and cheer for the New England Patriots, the Calgary Flames, the Oregon State Beavers, and the Oakland A’s.

Shelley Pringle – Business Background

Shelley Pringle - Financial MarketingI have an MBA from the Ivey School of Business at Western University and a BA in English Literature from the University of British Columbia. In addition to working with Advisor Web Marketing, I own and operate Polaris Marketing & PR, a Canadian company specializing in building awareness of consumer brands using PR, social media and content marketing.

My experience includes work on a number of personal finance brands, including counseling an investment advisor, First Canadian Mutual Funds (Bank of Montreal), Get Smarter About Money (Ontario Securities Commission), CIBC credit cards (various Canadian product launches), President’s Choice Financial, Canada Life, and Safeway Select Bank.

My work has been published on Marketing Profs, Spin Sucks, Social Media Today and Business 2 Community.

Personal Background

I live on Vancouver Island in British Columbia with my husband of 25 years. When I’m not advising clients about marketing I enjoy cycling, hiking, swimming, and reading.

Thanks for visiting Advisor Web Marketing and for taking the time to get to know us better!


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