One of the big banks called me recently—not to sell me a credit card but to inquire about social media training. I asked how they found me; LinkedIn was their answer. It’s not just the big banks who are using LinkedIn to hire suppliers and employees. It’s estimated 5 out of 6 HR managers and recruiters review […]
A marketing plan is a must-have for successful financial marketers, including investment advisors, accountants and insurance specialists. Sure, you can likely muddle along without one. However, if you want to grow your practice and make money while you’re doing it, you need a plan. If you’re having trouble getting started, simplify the process: Write for […]
A few days ago, I met with a financial advisor who asked me if it would be better to hold a seminar to attract new clients at lunchtime or in the evening. Here’s how the conversation unfolded: Me: Who’s your ideal customer? Financial advisor: Women over 50 Me: Are they working or already retired? Financial […]
Advisers have to be producing fresh content at least weekly. It’s become more challenging for advisers to land at the top of a Google search. Advisers think nobody is reading, but if they publish regularly their audiences will grow and traffic will increase. Even if advisers think a particular subject has been written about to […]
I’m very proud to announce that Shelley Pringle has joined the AWM team as Regional VP for Canada. Shelley brings a wealth of marketing experience and expertise to the financial community, including project management, content marketing, social media marketing, and PR. Advisor Web Marketing Now in Canada Shelley is located on Vancouver Island in British Columbia, […]
“Half the money I spend on [marketing] is wasted; the trouble is I don’t know which half.” ~ John Wanamaker Marketing efforts require resources – money or time, or both – so it’s important to measure the results of your campaign to ensure that your marketing investment is a good one. While there are many […]
This is a guest post I wrote on XY Planning Network. Search Engine Optimization, or SEO, is an important element for both increasing the number and quality of visitors to your website. It should be an ongoing part of your regular marketing efforts. While SEO is getting more complicated and challenging in many respects, the […]
The LinkedIn publishing platform was originally reserved for invited “Influencers” – people like Richard Branson, T. Boone Pickens, and Bill Gates. LinkedIn members could then choose to “follow” the thought leaders that interested them. However, in 2014, LinkedIn opened up the Publishing Platform to all members, giving each of us the opportunity to become thought […]
If you’re a Twitter user, you’re probably already familiar with the Twitter Verification badge – the white check mark on a blue background signifying that the account represents the person or organization that it claims to represent. “Verified” status is reserved for accounts that may be of public interest – celebrities, media, politics, business, public […]
Now! I know that may sound glib, but really, if you have a website that has not been optimized; you should try to get it done as soon as possible. SEO will help your web pages perform better in search engines. You will rank higher and get more clicks through Organic (free) search results, and have […]
