Use “Smartcuts” to Build Your Business and Improve the World Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most others flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a…
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DIY or Pro Video: Which One is Best for Your Business? Almost anyone can shoot a video with a smartphone. Yet if you work for a company with an upscale image, should you? After all most of us have iPhones so why can’t we just do it ourselves? I asked Tom Symes, senior vice president…
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Landing Page Design: 10 Rules of Thumb For Financial Marketers A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. While it…
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Why Your Writing Sucks: Business Writing Skills for the Digital Age [book review] When it comes to writing, lawyers are notoriously loquacious. Just ask Kate Erickson, a former lawyer turned human resources professional. “Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If a comma is…
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Financial Planning Keywords that Trigger Google Maps Google Maps, the part of the search engine results page (SERP) dedicated to “local” solutions to the search query, has undergone major updates the past few years including: dropping from 7 listings to a 3 pack making ranking for local search much more competitive. switching from City-centric…
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The Ultimate Guide to SEO for Financial Advisors What is SEO? Search Engine Optimization (SEO) is a set of strategies, when implemented properly, are designed to clarify your website’s relevance, and improve its perceived authority in the eyes of the search engines. The goal of SEO is to increase the amount and quality of traffic you…
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The 4 Pillars of Digital Marketing for Financial Advisors It’s no small decision, the choice of which financial planner to use. Not only are your perspective clients counting on your expertise to lead them through to retirement, but they’ll have to share their financial secrets, mistakes, regrets, and fears with you. One advisor described it…
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Why Financial Advisors Should Include Pricing Information on their Website During the transition onto the web, it has been normal operating procedure for financial planning firms (and other professional service industry businesses) to exclude pricing form their website. This presents a real marketing opportunity for those firms willing to be more transparent about their pricing…
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Use Professional Photos for Your Digital Financial Products Writing a book or creating a course can create a host of benefits to financial professionals. Digital or real-life products can reinforce credibility and help establish financial advisors as thought leaders and authority figures in the eyes of potential clients. In addition they can provide you an…
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Google has traditionally been a desktop first index, meaning the version of your website that was displayed on a visitor’s desktop computer was considered to be the primary version of your website and as such, was responsible for your search engine rankings. However, in 2015 mobile searches overtook desktop searches for the first time and…
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