You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, "picking out individual words or sentences." It's a short leap of logic to assume that readers prefer short copy. That assumption would be wrong. In fact, studies...
7 Important Principles Of Media Coverage Every Business Needs To Know We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans...
The Business Blogging Editorial Calendar: How to Post Like a Pro Think like a publisher. Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. But what does it really mean to "think like a publisher?" Magazine...
Every business, every organization and every cause needs to understand – and implement – plain language. However few need to adopt plain language as much as financial services and financial advisors. Just ask the Securities and Exchange Commission's chief accountant....
A Simple Formula for Writing Blog Posts in 8 Painless Steps Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone...
10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. I often...
Use “Smartcuts” to Build Your Business and Improve the World Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most others flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve...
DIY or Pro Video: Which One is Best for Your Business? Almost anyone can shoot a video with a smartphone. Yet if you work for a company with an upscale image, should you? After all most of us have iPhones so why can’t we just do it ourselves? I asked Tom Symes, senior...
Landing Page Design: 10 Rules of Thumb For Financial Marketers A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange...
Why Your Writing Sucks: Business Writing Skills for the Digital Age [book review] When it comes to writing, lawyers are notoriously loquacious. Just ask Kate Erickson, a former lawyer turned human resources professional. “Lawyers are the first to admit their writing...