If you market your firm online, you’ve undoubtedly received robocalls from a company implying that it is Google, or is closely affiliated with Google, alerting you to shortcomings in your SEO. I’ve received these calls, as have many of my clients. Not only are these spam phone calls not from Google, they are, in most cases, illegal.…Details
New infographic from Financial Advisor Rick Kahler. Read complete article An infographic (graphical information) is a popular way to publish content. The visual impact and scan-ability make infographic popular with readers, and with those that share, and link to, content. This infographic was created for Kahler Financial as a way of earning new backlinks to…Details
Are your hours of operation listed correctly on your Google My Business page? If not, you’re not alone – many small businesses seem to either skip this step altogether, or at best, fill it out only partially. However, Barry Schwartz, on Search Engine Roundtable, recently reported that Google has started to advise motorists using the Google…Details
The Science of SEO made visual by Search Engine Land.
The following article originally appeared on Reuters’ Your Practice. When financial adviser Rick Kahler wanted to revamp his marketing strategy three years ago, he decided to learn about the hype surrounding “search optimization.” This is the catch phrase for strategies businesses use to make sure their websites are among the first to appear in results…Details
In November of 2014, on what was then my WP Subs blog, I announced a Triberr Top 50 blog contest. Bloggers were to be nominated, voted on, reviewed for authority and social engagement, then the Top 10 were to be ranked by our judges – Gini Dietrich, Ana Hoffman, and Marcus Sheridan. The results were to…Details
Google has confirmed to Search Engine Land that earlier this month it did update its core algorithm in regards to how it measures content quality. Speculation from webmasters and publishers affected by this update had ranged from a Panda or Penguin update, to a ‘Phantom’ update targeting “how-to” posts. Although Google didn’t provide specific details on the changes, they…Details
The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and are a regular offering on many finance related websites. The downside – professional calculators can be an expensive add on. Are they worth it? Case Study A client recently asked that…Details
Interesting in attending a conference (or conferences) this year? Here is a very helpful infographic created by and shared by Digital Third Coast!
With so many blogs online, any list of “Top Blogs” or “Best Blogs” is likely to be incomplete and certainly open for debate. Following is a strictly subjective list of those SEO blogs that I found to be most helpful, informative, and trust-worthy over the past year. Search Engine Land: Combination of SEO news and best…Details