Thomas Cloud of ElevenTwo Fund Management, a client of ours, recently published this Infographic of Quotes from Warren Buffet. An Infographic can be a great alternative to blogging, and can help diversify your Content Marketing portfolio (Buffet would approve 🙂 ) Please feel free to share this infographic on your blog by copying and pasting…Details
Does everyone remember these? Once upon a time, Phone books, particularly the yellow pages, were the way consumers searched for, and found, local businesses. Today, even those industries that have historically been the most “yellow page” dependent, are moving online. White Pages = NOT Optimized for Search As a refresher, the white pages included all…Details
An effective business website design combines form and function – an appealing design, a good user experience, coherent branding, and best practice marketing tactics. One of the advantages of working with an integrated web design firm is that all elements of form and function can be considered and implemented in the design process from the…Details
Businesses that want to appear in the search engine ranking pages for competitive search words, have 3 audiences that they should be writing for. 1. Your reader: This one is always the most important and includes the peronas you identify as being part of your target market. Your content should always be well written and…Details
I’m not usually a fan of infographics, but this one by Neil Patel is packed with good information.
The one strategy that seems to be missing is good internal linking, which of course is paramount to visitors finding their way to another page. I hope you find it as helpful as I did.
I’m very excited to be joining Janet Fouts (@jfouts), Adam Helweh (@secretsushi), and Steve Farnsworth (@Steveology) on Google+ Hangouts for The Friday Hangout this week (Friday, September 19, 2014 at 11:00 am PST)! We’ll be talking about the always exciting and sometimes controversial subject of Search Engine Optimization – some of the myths surrounding SEO,…Details
If you’ve decided to use social media to help market your business, congratulations! You’ve now entered a fun digital space that could bring you a lot of success. Like always, there are rules to follow. Not technical rules (there are those too), but think Emily Post – etiquette rules. Interacting online is a lot like…Details
Earlier this year, Matt Cutts, head of Google’s web spam team, and defacto public face of search, said that he “wouldn’t be surprised” to see mobile search queries surpassing desktop search in 2014. He of course was referring to overall search patterns rather than specific industries – but it made me curious as to what…Details
Late last month, Google announced an update to the Local Search algorithm – unofficially dubbed the ‘Pigeon’ update – that significantly impacted Local Search results and optimization strategies. However disruptive the changes were to some industries, what has become apparent during the past month is that more changes to Local Search are likely on…Details
In many industries, including Financial Services, seasonality will affect your search data. A client recently noticed that his keyword ranking has been improving and that his link profile was growing, but he was not seeing the expected increase in search traffic volume. However, as we looked into the data, we found that the search volume…Details