There are many benefits to posting content regularly, but some days it can be a challenge to find a topic to write about. Next time you are struggling to identify or develop content for your blog, try these 10 topic generators: 1. Keep a list when inspiration strikes. Find a system that works for you,…
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When potential clients are looking for a financial planner, they first look for credible and experienced providers. Then it’s a matter of finding someone they feel is personable and trustworthy – someone they feel genuinely cares and will put their needs first. A key to presenting yourself as a personable and trustworthy financial planner involves…
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Hopefully, the fact that you’re reading this post means that you recognize the importance of having a blog as part of your content marketing strategy. However, creating compelling content that will engage your readers and convert them from window shoppers to viable leads and loyal customers is something that cannot be done on whim whenever…
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Content marketing can be very effective in attracting new clients to your practice, however, you want to make sure that you avoid these common blogging mistakes: 1. Creating Two Websites – Having a blog for your company is a great way to provide useful information that can draw potential clients to your site. However, this…
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When you’re developing content for your blog, do you find yourself deluged with multiple, scattered thoughts? Is it difficult to focus your concepts into a convincing article? Many, many years ago in high school debate, I learned a valuable tool to organize thoughts in a succinct and compelling manner. Despite all the years, I continue…
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Undeniably, the internet has changed the way we do business – new marketing methods spawn or promote new terminology almost daily. As a result of Google’s Panda and Penguin updates the past couple of years, “content marketing” has entered the everyday lexicon of marketers and business owners. What is Content Marketing? Content marketing can take…
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Last month (March, 2014) the SEC released a “Guidance Update” in an effort to clarify the Testimonial Rule [rule 206(4)-1(a)(1)] and how it applies to social media use by, and third-party reviews about, registered investment advisors. The Testimonial Rule states: “[i]t shall constitute a fraudulent, deceptive, or manipulative act, practice or course of business .…
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The first page of Google’s search results has grown to become a valuable piece of real estate – especially in highly competitive fields like Financial Planning. There are over 100 Billion searches being conducted globally each month 75% of all searchers, 95% of those that click on a search result, never scroll past the…
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Practice Management is an area that is often overlooked at major conferences, training programs, or business schools, where the focus is usually on the services you provide your clients. However, the reality is that financial planning may be only a small portion of what you do in your day-to-day life as an independent FA. To…
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Bing Late last week, Duane Forrester, a Senior Product Manager with Bing, published “Quality: Do You Have It, or Just Think You Have It?” outlining Bing’s policy towards poor spelling and grammar: “. . . but just as you’re judging others’ writing, so the engines judge yours. If you struggle to get past typos, why…
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