You want to get the most out of your online marketing. But where do you start? How do you know where to focus your time and money? We’ve outlined the process in these 7 steps: 1. Website Your first task toward marketing online: set up your website – the “hub” of your marketing activities. Make…
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If you don’t use an editorial calendar, add one to your tool box now. Editorial calendars act as a master calendar to think strategically about content marketing. Organization Breeds Strategy You most likely market your business and services on a variety of platforms: website, blog, social media, etc. It can be daunting to keep track…
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We each develop patterns in our writing. Using a few familiar article formats, for example, can help us efficiently produce new content and our readers learn what to expect from us. However, sticking to the tried-and-true pattens can also lead to stagnant, uninspired content. Switching up the types of articles you write or the media…
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Time is money. The adage is certainly true if you’re spending an insurmountable amount of time and effort writing and revising blog articles. Don’t stress about perfection when writing blog articles. Instead, focus on getting your message across clearly and succinctly with these four tips. 1. Keep a list of story topics My story ideas…
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Straight to the point – spoiler alert – social media signals (likes, shares, +1s) – are not direct SEO ranking signals. Have you read otherwise? Yeah – me too. Almost daily I find new blog articles extolling the importance of Social Media as an SEO ranking factor. There’s definitely confusion surrounding this issue, even within…
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If the results of ExactTarget’s 2014 State of Marketing Report hold true, it looks like many of us plan to increase brand awareness this year. ExactTarget surveys thousands of marketers each year to identify their top goals. The 2014 report analyzes 2,500+ responses. 46% of respondents said increasing brand awareness was a priority. How do…
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There are many benefits to posting content regularly, but some days it can be a challenge to find a topic to write about. Next time you are struggling to identify or develop content for your blog, try these 10 topic generators: 1. Keep a list when inspiration strikes. Find a system that works for you,…
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When potential clients are looking for a financial planner, they first look for credible and experienced providers. Then it’s a matter of finding someone they feel is personable and trustworthy – someone they feel genuinely cares and will put their needs first. A key to presenting yourself as a personable and trustworthy financial planner involves…
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Hopefully, the fact that you’re reading this post means that you recognize the importance of having a blog as part of your content marketing strategy. However, creating compelling content that will engage your readers and convert them from window shoppers to viable leads and loyal customers is something that cannot be done on whim whenever…
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Content marketing can be very effective in attracting new clients to your practice, however, you want to make sure that you avoid these common blogging mistakes: 1. Creating Two Websites – Having a blog for your company is a great way to provide useful information that can draw potential clients to your site. However, this…
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