Make Increasing Brand Awareness a Priority

by | May 15, 2014 | Branding

BrandingIf the results of ExactTarget’s 2014 State of Marketing Report hold true, it looks like many of us plan to increase brand awareness this year.

ExactTarget surveys thousands of marketers each year to identify their top goals. The 2014 report analyzes 2,500+ responses. 46% of respondents said increasing brand awareness was a priority.

How do marketers intend to accomplish this? “…we expect to see marketers using social media, mobile, and personalized web experiences to better boost their brand with customers,” according to the report.

Let’s examine ways to better utilize social media, mobile and personalized web experience to get our brand out there and recognized.

Social media for brand awareness

Focus your social media efforts where your clients are active. This infographic shares other tips to utilize social media to increase brand awareness.

Social Media Infographic

Explore more infographics like this one on the web’s largest information design community – Visually.

Mobile for brand awareness

How does mobile increase your brand awareness? It’s where a growing number of customers are finding businesses. Need more motivation? The Google study “What Users Want Most from Mobile Sites Today” reports 67% of people who visit a mobile-friendly site are more likely to buy your services.

Finance-related searches are no exception. According to Google research, 31% of mobile searches for financial information happen on branded websites and 36% on branded apps.

When considering your mobile strategy, consider:

  • Mobile site
  • Apps
  • SMS Text Messages
  • QR Code Scans

Personalizing web experiences for brand awareness

Personalizing your client’s web experience is all about giving them relevant information. Segment your clients based on needs and personalize the information you give them at every appropriate opportunity. Be personable on social media platforms and respond to questions and feedback your customers pose.

How are you planning to increase your company’s brand awareness this year?

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Brent Carnduff is the founder/owner of Advisor Web Marketing and a search engine optimization (SEO) expert. He works with Financial Advisors across the country to help them develop a stronger online presence and increase their organic web traffic. In addition to this blog, he is a a V.I.P Contributor to Search Engine Journal, and is syndicated through Social Media Today, SteamFeed, and B2C.