Mobile Friendly Websites for Advisors
Although the data varies depending which study you look at, one thing is clear – mobile search is becoming more of a factor with searchers every year, and will soon become a search engine ranking signal.
It is expected that Local mobile searchers will exceed desktop searches in 2015.
Research has consistently shown that:
- more users are searching on mobile, especially for local information
- mobile search has a high rate of follow through among searchers – they visit your site or store, contact you, or make a purchase
- mobile searchers do not want to wait longer for your site to load, or have to deal with small print or a bad user experience.
Google’s Mobile-Friendly Algorithm
As of April 21, 2015, Google’s new mobile algorithm will promote mobile-friendly websites in the search rankings, while hiding those that are deemed to be not mobile-friendly. Is your site ready for the mobile-friendly update? Take Google’s free test to find out:
Responsive design results in your website adjusting to fit on whatever size of screen its being viewed on, whether its a desktop, tablet, or smartphone – it even makes adjustments to accommodate a portrait vs landscape view.
Offering a mobile friendly version of your website, one that also provides a good user experience, is now a must for search success. If you’re site loads too slowly, or is difficult for users (high bounce rate), Google will rank you lower than they otherwise might.