I have an MBA from the Ivey School of Business at Western University and a BA in English Literature from the University of British Columbia. In addition to working with Advisor Web Marketing, I own and operate Polaris Marketing & PR, a Canadian company specializing in building awareness of consumer brands using PR, social media and content marketing.
My experience includes work on a number of personal finance brands, including counseling an investment advisor, First Canadian Mutual Funds (Bank of Montreal), Get Smarter About Money (Ontario Securities Commission), CIBC credit cards (various Canadian product launches), President’s Choice Financial, Canada Life, and Safeway Select Bank.
My work has been published on Marketing Profs, Spin Sucks, Social Media Today and Business 2 Community.
I live on Vancouver Island in British Columbia with my husband of 25 years. When I’m not advising clients about marketing I enjoy cycling, hiking, swimming, and reading.